When John and Vui Hunt started the first I Love Juice Bar, they created a gathering place for health-minded customers: people who appreciate fresh-made juices and smoothies made with local ingredients, as well as gourmet vegetarian fare. The business boomed from the start, and the company began opening additional locations and franchises.
People want to know that their food is fresh, that it is ripe, and that it was grown by local or regional farmers rather than shipped halfway around the world. I Love Juice Bar helps franchisees develop relationships with local farmers where possible and uses recipes that showcase fresh and often local produce. Everything is made fresh in the store. That provides the freshest possible juice and allows customers to customize their juices to their tastes or nutritional desires.
I LoveJuice Bar also created a strong brand and a strong business model, built around a passion for helping people live healthier lives. Juice bars have become a magnet for millions of Americans who are looking for healthier dining choices and who are eager for food that is authentic, local and nutritious. The marketplace is huge.
Americans spend $5 billion a year on juicing, according to a 2012 article by Barrons.com, which noted that the industry is growing between 4% and 8% each year. Considering that estimated startup costs for a single location ranges from $172,860 to $302,805, I Love Juice Bar is a compelling franchise opportunity with potentially lucrative returns in a growing market segment.