AAMCO has spent the past half-century as the worldwide leader in transmission repairs. Since being founded in 1962, they have serviced more than 45 million vehicles, and they have nearly 650 auto repair franchise locations in North America. AAMCO franchise owners have the unique opportunity to grab the majority of transmission repair work in their markets, providing trustworthy repair of the most expensive — and often more profitable — component of a car.
Their legacy continues to thrive, as an iconic brand that customers know. In a recent survey 73% of people surveyed recognized AAMCO as the leading brand for transmission repair. Franchisees can benefit from their five decades of work building customer trust through their “Double-A-BEEP-BEEP-M-C-O” marketing campaigns.
They have a core brand positioning of expertise within the the transmission business, and their customers have trust in them to fix and maintain anything that a vehicle needs. AAMCO's core category of transmission repair continues to grow, and they've seen huge, double-digit increases in the Total Car Care category. They have rolled out their “Trust” campaign in national and local markets to build customer awareness of all the services on offer.